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A.I. Fuels a New Era of Product Placement

1 February 2024 at 10:00
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising.

A screenshot of a recent TikTok from the dancer Melissa Becraft which used A.I to digitally superimpose a poster for Bubly, the sparkling water brand owned by PepsiCo, onto the wall of her apartment.

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