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How One German Toymaker Made Money Despite U.S. Tariffs

By: Melissa Eddy —
A combination of strategic planning, good timing and a long-awaited product helped the maker of electronic story boxes weather the onset of tariffs.

A popular audio player, Toniebox. Toy sales in the United States are up, despite new tariffs, which contributed to, on average, a 4 percent increase in retail prices, according to Circana, a marketing research firm.

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Toymakers Team Up With Artists for Tariff-Proof Toys

By: Gregory Schmidt —
Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and expensive — versions of their products.

Gary Basemen holding a plush doll he designed based on a vintage Mattel mascot.

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Mattel’s Windfall From ‘Barbie’

By: James B. Stewart —
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

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