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TikTok Creators React to Legal Ruling on U.S. Ban

By: Callie Holtermann and Sapna Maheshwari —
The social media service was flooded with videos on Friday after a panel of judges upheld a law that could shutter the app in the United States.

A panel of three judges denied TikTok’s petition to overturn a new law that requires its parent company, ByteDance, to sell the app to a non-Chinese company by Jan. 19 or face a ban in the United States.

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Why TikTok Faces a U.S. Ban, and What’s Next?

By: Sapna Maheshwari and Amanda Holpuch —
The short-form video app lost a challenge to a law that will ban TikTok in the United States if its owner, ByteDance, does not sell to a non-Chinese company. It has pledged to appeal to the Supreme Court.

TikTok has long denied allegations that it puts sensitive user data into the hands of the Chinese government.

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A.I. Fuels a New Era of Product Placement

By: Sapna Maheshwari —
Realistic-looking shampoo bottles and seltzer cans are popping up on videos from digital creators on TikTok and YouTube in a new form of old advertising.

A screenshot of a recent TikTok from the dancer Melissa Becraft which used A.I to digitally superimpose a poster for Bubly, the sparkling water brand owned by PepsiCo, onto the wall of her apartment.

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