How One German Toymaker Made Money Despite U.S. Tariffs

24 November 2025 at 05:01

By: Melissa Eddy

A combination of strategic planning, good timing and a long-awaited product helped the maker of electronic story boxes weather the onset of tariffs.

A popular audio player, Toniebox. Toy sales in the United States are up, despite new tariffs, which contributed to, on average, a 4 percent increase in retail prices, according to Circana, a marketing research firm.

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Trump Tariffs? Europe Braces but Has No Clear Strategy
20 December 2024 at 08:22

Trump Tariffs? Europe Braces but Has No Clear Strategy

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20 December 2024 at 08:22

By: Jim Tankersley， Jenny Gross， Liz Alderman and Melissa Eddy

The incoming president promised “tariffs all the way” unless Europe bought more U.S. oil and gas. European officials have no clear strategy for avoiding a trade war.

Newly imported cars in Wilmington, Calif. In 2023, the United States and the European Union traded more than $1.5 trillion in goods and services.

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Boeing’s 737 Max 9 and the Alaska Airline Grounding: What to Know
7 January 2024 at 20:36

Boeing’s 737 Max 9 and the Alaska Airline Grounding: What to Know

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7 January 2024 at 20:36

By: Christopher F. Schuetze， Keith Bradsher and Melissa Eddy

Boeing faced new safety questions after an Alaska Airlines jet made an emergency landing when a hole opened in its fuselage in midair.

An Alaska Airlines Boeing 737 Max 9 aircraft in Seattle in 2021.

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How One German Toymaker Made Money Despite U.S. Tariffs

Trump Tariffs? Europe Braces but Has No Clear Strategy

Boeing’s 737 Max 9 and the Alaska Airline Grounding: What to Know